Make Room Millennials, Zelle® Study Finds Generation X and Boomers Driving Broader Adoption of Person-to-Person (P2P) Payments
Scottsdale, AZ
Early Warning Services, LLC, the network operator behind Zelle®, today released the results of its second Digital Payments Adoption Study (“study”). It found that 50% of first time P2P users are aged 45 and older. Not just for younger generations, older generations are trialing P2P because of growing confidence and trust in digital payments.
The study surveyed more than 1,500 U.S. consumers in Q4-2018 to measure consumers’ trial and usage of payment solutions.
“Consumers above the age of 45 are overcoming their skepticism of P2P and are beginning to trial digital payments as part of their changing mobile and online banking behavior,” said Ravi Loganathan, Chief Data Officer at Early Warning. “Generation X and Boomers have a high degree of trust in their financial institutions. The increase in trial can be attributed to solutions, such as Zelle®, being included within the banking apps these consumers are comfortable using.”
Fifty-two percent of Generation X and 46% of Boomer respondents said that they “trust” P2P payments, and are interested in using available solutions. Seventy-six percent of Generation X and 74% of Boomers surveyed ranked “offered through a financial institution they use” as a top reason to trial P2P payments.
Customers of more than 5,100 financial institutions are using Zelle® for P2P whether it’s through their financial institution’s mobile banking app, or by enrolling their debit cards in the Zelle® mobile app. Currently, Zelle® is available in the banking apps of more than 79 financial institutions, with 271 more under contract. Zelle Network® financial institution participants and Zelle® app users represent national, regional, community banks and credit unions.
Methodology
Following the first release of the Digital Payments Adoption Study in July 2018, Early Warning’s Market Monitor program—administrator of the Digital Payments Adoption Study—provides continuing measurement of consumers’ interactions with, and usage of, payment solutions and related emerging technologies across the broad digital landscape. The Q4 2018 study was based upon a twenty-minute self-contained digital survey that was administered online in Q4 2018, to a total of more than 1,500 digitally equipped U.S. consumers ages 18-72, with a high school degree or higher. Participants owned a smartphone and held either a checking and/or savings account.
About Zelle®
Brought to you by Early Warning Services, LLC, an innovator in payment and risk management solutions, Zelle® makes it fast, safe and easy for money to move. The Zelle Network® connects financial institutions of all sizes, enabling consumers to send fast person-to-person payments to friends and family with a bank account in the U.S. Funds are available directly in consumer bank accounts generally within minutes when the recipient is already enrolled with Zelle®. To learn more about Zelle® and its participating financial institutions, visit http://www.zellepay.com.
About Early Warning Services, LLC
Creating the Future of Payments® - Early Warning delivers innovative payment and risk solutions to financial institutions nationwide. For over 25 years, Early Warning has been a leader in technology that helps money move fast, safe and easy. Learn more at earlywarning.com.